Who dictates Nikon release schedule – engineering or marketing?

Just read this article and found out it is very interesting. So decided to share with all of you:-


"Since I have no interesting rumors to report, I decided to share one of the emails I received recently – there is no way to confirm if this is all true: I was told that Nikon is already working on their 2012-2016 product line. The technology is already here and new product are fully developed and ready to be released – the actual announcement schedule is decided by the marketing department. Nikon usually is sending early samples to photographers to test 1 or 2 years before launching the product on the market (of course, under NDA). It seems also that Nikon and Canon agree on some product releases as well (timing, features, etc) – I have read this before, but could not find any references online."

(info from nikonrumors.com)

Wah, both company pakat with each other not to spoil market...

hmm, in front of media, they are enemy and fight together, other than that, they are best friend. Learn together, earn together, enjoy together.

Haha of course, who spoil market also spoil their own business. That's why there is usually similar competition between them, each has the equivalent from the other.

they frens behind but make photog fight 4 own side...wat 4?so here at photonian...v should b peace regardless canon nikon sony olympus o watver

Haiyo, not everyone compares lah. Nikon user stick to Nikon, for what compare with Canon? Not say you can use Canon lens on your f-mount kaka.